Case Study

Fort Dupont Summer Concert Series

National Park Service // Experiential Marketing

The Challenge

Produce, manage, and promote annual summer concert series

In 1983 the U.S. National Park Service, National Capital-Parks East Region created the Fort Dupont Park Summer Concert Series as part of its Summer in the Parks program. Since its inception, Summer in the Parks has supported the Washington, D.C. music scene, giving young performers a place to learn and innovate. National Capital-Parks East hired IGS for event production, management, marketing, and creative services. The entire Fort Dupont Park Summer Concert Series included six shows.

Image

The Solution

Driving future interest with local classics

IGS worked with the managers of Fort Dupont Park programs and facilities. We helped improve the attendance, community and neighborhood engagement, external partnerships, caliber of artists performing for the series, and branding. IGS redesigned the technical production, designed a new logo and supporting materials, booked national headliners that drew attendance, changed the stage design by adding Radio Hosts, a DJ, and regional performers [first time in series history], and solidified local and national media and marketing partnerships.

We added 5,000 attendees through the event’s return of Go-Go after 25 years and the first appearance of Classic Hip Hop.
Image 1
Image 2
Image 3
Image 4
5,000
added attendees

The Results

IGS expanded attendance from 2,000 to 17,500. We created partnerships with the Smithsonian Folklife Festival, the Howard Theatre, WPFW 89.3, the D.C. Commission on the Arts and Humanities, the Washington Informer, We Act Radio Network, WMATA, and Free in DC. IGS added 5,000 attendees through the event’s return of Go-Go after 25 years and the first appearance of Classic Hip Hop.


Now, Let's Talk

about how we can serve you...

Connect With Us