The Solution

Training influencers to promote brand value

Using influencer databases and original research into content, frequency, and reach, IGS identified potential Comcast Xfinity brand ambassadors and narrowed the list to those most likely to volunteer to promote the company. IGS helped Comcast plan and conduct an invitation-only event to promote its value proposition and train unpaid ambassador influencers on positive messaging about Comcast. IGS helped encourage event participation, communicate with registrants pre- and post-event, develop an influencer toolkit, and monitor registrants’ ongoing social media posts.