The Solution

Leverage the benefits of virtual without losing the in-person spark

IGS created an integrated campaign aimed at reassuring previous summit attendees that there is no value lost in the transition to a virtual experience, while simultaneously appealing to new attendees. We were able to reassure previous summit attendees through interactive email campaigns, mobile text marketing, and multimedia program promos. Our marketing efforts included paid search campaigns, social media outreach, email marketing, and public relations. We highlighted the value in listening to our keynote speakers and participating in the matchmaking program to new attendees through messaging and branding specific to their audience.