IGS successfully coordinated all communications and marketing aspects for the first and only Washington Women & Girls’ Wellness Summit of the Office on Women’s Policy and Initiatives (OWPI), formerly the Office on Women’s Health (OWH). The first-ever initiative of its kind was large in scope and complexity.
IGS worked with OWPI to design the program format and develop the conference materials for participants at the summit. In addition, IGS leveraged a connection in the entertainment and media industry to confirm producer Tonya Lewis Lee, wife of Spike Lee, as the summit keynote.
The OWH was established in 1991 within the U.S. Department of Health and Human Services. Its vision is to ensure that “all women and girls are healthier and have a better sense of well-being.” Now known as OWPI, the agency works with local partners to provide innovative programs to educate health professionals and motivate behavior change in consumers through the dissemination of health information in the District of Columbia.
IGS developed “Lunch & Learn” focus groups for key SMEs and NGOs in the areas of obesity, domestic violence, HIV/AIDs, and diabetes; created educational collateral; designed and developed web presence; and managed all public and press information (newsletters, media kits, press/media advisories, fact sheets, and talking points) for all sessions and summit activities.
Complexities of this project included working across federal and local governments to get buy-in for program participation and keynotes, as well as delivering all the components of a large summit within a limited budget. These difficulties were overcome by IGS’ ability to effectively plan, establish relationships, and implement cost-saving techniques. The overall impact resulted in improving existing relationships and integrating OWPI as the nucleus for women’s and girls’ organizations within local and national associations in the Washington, D.C., area.
With the assistance of IGS, OWPI was able to provide a stellar event and make an impact with partner organizations. IGS’ relationships with national media enabled OWPI to attract a conference keynote who provoked media attention and increased participant numbers. An inaugural event, this session provided a perfect kick-off platform for D.C. Government and its healthcare outreach efforts to women and girls.