National Association for Multi-Ethnicity in Communications Chases Greatness with Towan Isom

August 24, 2011 — Washington, D.C.

IGS President and Founder Towan Isom delivered a dynamic presentation for the National Association for Multi-Ethnicity in Communications (NAMIC). The interactive seminar, held August 24, 2011, at the Westin Philadelphia in Philadelphia, PA, was well attended by mid- and senior-level industry leaders, many from Comcast Cable.

The session focused on various facets of management and leadership and was based on Towan’s book Chasing Greatness: The Young Professional’s Guide to a Dynamic Life (2010). Like the book, the session offered practical steps on leadership development as well as management. Some of the topics during the interactive sessions included How Great Leaders Should Offer Intellect and Inspiration; How to Think Outside What You Know; Great Leadership Is Anticipation; Why Value Is Created by the Recipient; How to Give Resolutions, Not Justifications; The Importance of Passion vs. Peaking; and How Greatness Is in the Recovery. Each is a dynamic session individually, but all in one conference, they proved powerful!

“The book is amazing, and the session was impactful, insightful, and inspiring,” said attendee Rakia Reynolds, Principal of Skai Blue Media.

The presentation was certainly not a first for Isom; she has extensive experience speaking at conferences.

“I love to speak on leadership and management. Unfortunately, I don’t have much time. Our business is expected to double this year, and so will our team! The book is my way of giving back all that I’ve learned over the years. It’s practical, and the response has been tremendous.”

Towan, who launched the IGS communications firm from her basement 15 years ago, frequently talks about finding the right talent in a tight economy. “We have a stringent interview process. We don’t want the candidate who can simply talk; we want the candidate who can also teach. Every day we’re teaching our clients how to bring something exciting to their projects. Our employees must be able to think and teach; it brings greater value to the client.”

About Isom Global Strategies

Isom Global Strategies is based in downtown Washington, D.C. Founded in 1996 to pioneer innovative and excellent full-service marketing, IGS' core focus areas include program management, conference planning, strategic communications and management consulting. IGS has a proven track record of providing excellent customer service, stellar management strategies and cutting-edge campaigns for government and commercial clients.

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Kassidie Blackstock


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