Isom Global Strategies (IGS) is launching its first annual pledge to give back to the community as part of the upcoming holiday season. The initiative, Isom Gives Thanks, is part of IGS’ commitment to strengthening support behind causes and service-based organizations that are near and dear to its employees.
The pledge kicked off Sunday, Nov. 1, 2015, with Curators and Cocktails, a private art show benefitting a local Washington, D.C. art school.
The exclusive event, hosted at IGS headquarters, drew approximately 75 attendees and featured the works of mixed media collage artist Karla Reid. IGS is pledging $1,400 of the proceeds to the Duke Ellington School of the Arts, which offers programs in art, music, vocals, theater and design.
“These programs are usually the first to get cut when funds are low,” Towan Isom, president and CEO of IGS, said. “Art education has been proven to strengthen skills in cognition, critical thinking and math. We must continue to support programs essential to the academic development of tomorrow’s leaders.”
Art education is only one of many causes IGS plans to support during Isom Gives Thanks, which will run until December 31, 2015.
Other causes supported by IGS include the Kids Care Fund and the County of San Diego Animal Services.
Mac Johnson, an IGS creative specialist, supports Mustaches for Kids DC every November. The organization raises money for the Kids Care Fund, supporting treatment and research to children receiving care at the Children’s National Medical Center in Washington, D.C.
“This is my eighth year involved with Mustaches for Kids DC,” Johnson said. “Not only does it support a great cause, but it provides participants with fun and unique ways to get involved.”
Activities include a yearly mustache-growing contest, the “Stache Bash” and costume race.
Account supervisor Ashley Siegle will show her support by volunteering with the County of San Diego Animal Services, a government-run operation that takes in more than 24,000 dogs, cats and small animals each year.
“San Diego County only operates three locations and it never turns an animal away,” said Siegle. “Funds are extremely limited, so it relies heavily on the support of volunteers to provide the animals with not only care and attention, but to act as their advocates with potential new families.”
IGS team members will also demonstrate their commitment to other causes including cardiac care, wounded warriors and Parkinson’s disease.
As part of Isom Gives Thanks, IGS will ask followers to submit votes on a 2016 race to participate in. The races will benefit varying causes, and voters will have the opportunity to place their votes throughout December. IGS will pledge participation in the race receiving the most votes at the end of the year.
“We called this initiative Isom Give Thanks because the people behind these organizations are the real fighters,” said Isom. “We want to thank them for all they do to inspire and strengthen those around them.”
To join the conversation and see how team members are giving back, follow #IsomGivesThanks on social media.
Isom Global Strategies is based in downtown Washington, D.C. Founded in 1996 to pioneer innovative and excellent full-service marketing, IGS' core focus areas include program management, conference planning, strategic communications and management consulting. IGS has a proven track record of providing excellent customer service, stellar management strategies and cutting-edge campaigns for government and commercial clients.
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