On April 16, 2011, rain didn’t stop the Isom Global Strategies (IGS) team from marching at the 2011 5K Walk to End Violence Against Women and Girls. The 5K Loop, which was held by the U.S. National Committee for UN Women, National Capital Chapter, started and ended in Dupont Circle, and aided in the organization’s mission of spreading awareness of ongoing violence against females in our community and around the world.
President of IGS and author of the book Chasing Greatness, Towan Isom kicked off the walk as keynote speaker. As a woman-owned small business, IGS places an emphasis on diversity and social inclusion. Isom spoke from first-hand experience with victims of domestic abuse, and reiterated the important role that members of the community can play in helping to end the violence.
“Everyone needs a Mrs. Johnson,” Isom said, referring to someone willing to help other women. “I am honored to be the keynote speaker at this event. As a witness to women and girls victimized by the destructive impact of violence, I speak not just to raise public awareness, but to empower the most vulnerable members of our community.”
Staggering statistics speak to the critical need to end violence against women and girls. Up to 70% of women experience physical or sexual violence from men in their lifetime. Among women aged 15 to 44, acts of violence cause more death and disability than cancer, malaria, traffic accidents, and war combined. The cost of intimate-partner violence in the U.S. exceeds $5.8 billion per year. Moreover, 102 countries have no specific legal provisions against domestic violence.
Caroline Slobodzian, president of the U.S. National Committee for UN Women, National Capital Chapter, stated, “This march is an opportunity for positively influencing our global community, bringing us one step closer to ending violence against women and girls worldwide. We challenge everyone to participate in this exciting and uplifting event.”
Walk sponsors include IGS, Sephora, Arena Stage, Lush, Tranquil Space, and the drum group Batala. The Walk culminated with Batala’s performance—a feast for the eyes and ears. Proceeds from the march will support the United Nations (UN) Trust Fund to Eliminate Violence Against Women.
For more information about the UN Trust Fund to Eliminate Violence Against Women, please visit: http://www.unwomen.org/how-we-work/un-trust-fund.
Isom Global Strategies is based in downtown Washington, D.C. Founded in 1996 to pioneer innovative and excellent full-service marketing, IGS' core focus areas include program management, conference planning, strategic communications and management consulting. IGS has a proven track record of providing excellent customer service, stellar management strategies and cutting-edge campaigns for government and commercial clients.
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