Setting yourself apart from your competition is important. And you know that one way to help differentiate your company is to consistently deliver on your promise of value. But what if customers view your products or services as the same as all the others? What then? At Isom Global Strategies, we believe an essential way to do this is through the relationships we build with our customers.
IGS President and CEO Towan Isom recognizes the need to establish a strong relationship from the start. “Before I meet the client, it’s our job to know what they need,” Towan says. “We must understand how we are going to fill their needs, and how we’re going to prove our value.” And Towan knows that whether the client likes you enough to want to work with you after that initial meeting comes down to your efforts to make the best individual connection with them and with their project needs.
So if there’s an emotional component to the decision, how do you make that connection? How can you influence clients to choose you?
Although it begins with initial contact, it can then continue in many ways, including the following:
In the end, the best way to help grow and sustain good client relationships is by authentically and wholeheartedly proving that their requirements are your primary concern. According to IGS Associate Taren Henry, “Dedication at IGS can take on many forms — late nights, long days — but it is always driven by our goal to meet our client’s needs.”