Towan Isom, founder and CEO of Isom Global Strategies (IGS), a leading communications company based in Washington, DC, will speak at the Marketing Disease Prevention and Awareness Conference (MDPA) on June 22, 2012, in Atlanta, GA.
Ms. Isom will join a diverse panel of experts to discuss improved communication opportunities among at-risk populations, with the specific goal of promoting awareness, prevention and treatment among underserved communities affected by diabetes, a critical health issue facing our country today. The visionary behind IGS, Ms. Isom will rub shoulders with Dr. Judith McDivitt, Director of the National Diabetes Prevention Program of the Centers for Disease Control and Prevention (CDC), and with other government, public health and academic experts to stir the pot regarding how diabetes awareness is presently marketed in the U.S., and how to enhance communication with underserved audiences.
Ms. Isom leads a dynamic team of strategic communication professionals known for both their expertise in and their passion for serving people of various ethnicities and special demographics. “Our unique program management strategy,” says Ms. Isom, “defines goals, delivers outputs, initiates change and creates outcomes. As a result, IGS successfully produces long-term improvements, yielding change and tangible benefits.”
Presenting at the MDPA conference will not be the first time Ms. Isom and her corporation have demonstrated leadership in the fight against diabetes. The National Institutes of Health (NIH) created a groundswell of awareness for African American women ages 25–45 through IGS’ outreach campaign “Sisters Together: Move More, Eat Better.” Led by the IGS team, the NIH and its National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) surpassed their goals for engaging at-risk populations.
Ms. Isom explains: “Outreach efforts to such audiences involve a combination of knowing how to craft the right messaging, engaging nontraditional tools for focus groups recruitment and [implementing] outreach via community influencers. These can include street teams, subculture venues, family centers, schools and urban retailers. Urban populations with incomes less than $22,000 [per four-person household per year] require a different level of communication tactics and tone. Our street teams are composed of people from communities that look and speak like the people we’re trying to reach, which makes outreach authentic.”
IGS is a full-service communications firm with a core focus on strategic communications, program management, conference planning, and management consulting. IGS is certified according to 8(a) Small Business Association (SBA) Federal Government standards. IGS is scheduled to open a branch office next month at 191 Peachtree Street, Atlanta, GA.
Isom Global Strategies is based in downtown Washington, D.C. Founded in 1996 to pioneer innovative and excellent full-service marketing, IGS' core focus areas include program management, conference planning, strategic communications and management consulting. IGS has a proven track record of providing excellent customer service, stellar management strategies and cutting-edge campaigns for government and commercial clients.
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