We Are IGS At the beginning of this year, I smiled. I smiled not only because IGS had accomplished new goals over the previous year and had overcome many obstacles, but because I realized … Read More
Workplace Feedback: Criticism, Complaints, and the … The term feedback gets a pretty bad rap. I'd imagine whoever invented the word feedback probably had pretty lofty expectations as to where it might go and what it might do one … Read More
Exceeding Expectations Expectations — ah, that golden mean between hope and reality. As a new intern, I recently became very familiar with that term as I wondered what to expect during my first … Read More
Isom Global Strategies Reaches New Heights … Isom Global Strategies (IGS) set new goals fostering brand expansion in 2016 at the 4th Annual Meeting, January 29. Hosted at Loews Madison Hotel, President and CEO Towan Isom, declared the year’s … Read More
Why I Give Thanks to Four-Legged … One of the aspects I enjoy most about working for Isom Global Strategies is its commitment to give back to the community. Ever since I joined the team in 2011, IGS … Read More
IGS Gives Thanks into 2016 To continue our IGS Gives Thanks initiative into 2016, Isom Global Strategies is highlighting the many ways our team is supporting local communities. Providing innovation, service and excellence to clients is our mission, … Read More
IGS Gives Thanks At the risk of committing a “humblebrag,” I don’t think charity work has to be a big deal. That’s not to say it’s unimportant, but rather that it can often take … Read More
Isom Global Launches First Annual Holiday … Isom Global Strategies (IGS) is launching its first annual pledge to give back to the community as part of the upcoming holiday season. The initiative, Isom Gives Thanks, is part of … Read More
IGS Hosts Curators and Cocktails, a … Isom Global Strategies (IGS) will host a private art experience for families in the metropolitan area Sunday, November 1, 1 p.m.- 4 p.m. For more than 15 years, IGS has been … Read More
Vendor Voyage As an event planning, marketing, public relations and web/graphic design firm, we work with a variety of vendors located across the country. We have worked with vendors from audiovisual and ad … Read More
Isom Global Strategies Wins 2015 PRSA … Isom Global Strategies (IGS) received top honors at the 47th Annual Thoth Awards Gala for its efforts supporting the 2014 Marine Week Seattle outreach event, conducted on behalf of the United States … Read More
My IGS Experience – As Told … During the past two months I’ve spent interning at IGS, I’ve learned valuable lessons that will aid in the success of my future public relations endeavors. Up to this point, most of … Read More
Isom Global Strategies CEO Selected into … Isom Global Strategies President and CEO Towan Isom was selected to participate in the Goldman Sachs 10,000 Small Businesses program, a $500 million initiative geared toward helping entrepreneurs grow their businesses … Read More
How I Learned to Stop Worrying … Professional development. Pretty boring topic, right? Wrong. Professional development is, in so many ways, the key to making more money, the key to finding a better job, and, most importantly here, the key … Read More
Isom Global Strategies Selected as a … Isom Global Strategies has been chosen as a finalist in the 47th Annual Thoth Awards competition for its demonstration of excellence and creativity in public relations. The nomination recognizes IGS’ work … Read More
Isom Global Strategies Climbs the Inc. … Isom Global Strategies continues to climb the 2015 Inc. 5000 list for top Advertising and Marketing Companies, earning spot #643 out of 5000. The minority- and woman-owned strategic communications firm jumped … Read More
Reflections: The Long-term Value of Being … Most people have never heard of Frank Zappa before, but for those who have, they’ve probably heard this quote at least once: “A mind is like a parachute. It doesn’t work if … Read More
Workplace Etiquette and the Modern Millennial: … Back when I was in college, the New York Stock Exchange held its first “Casual Friday” event, meaning those trading stocks and commodities along Wall Street got to dress down for … Read More
How to Win Clients and Influence … Setting yourself apart from your competition is important. And you know that one way to help differentiate your company is to consistently deliver on your promise of value. But what if … Read More
Meet Social Media’s New Darling – … Summer in D.C. equates to great weather and great food — a winning combination by most standards. Here in the District, one of the great incentives about working in the city … Read More
Work-Life Balance – Walking the Tight … Let’s face it ― at times life can feel like a circus with you, the ringleader, struggling to tame your never-ending list of responsibilities involving assignments, projects, team meetings and deadlines. … Read More
Email Etiquette – Keep It Short … Living in a world dominated by short, quick, and coded messaging; it’s hard to refrain from speaking in colloquialisms and acronyms. And although such forms of writing have become common staples in … Read More
Isom Global Strategies Wins 2015 PRSA … Isom Global Strategies (IGS) was recognized at the 2015 Silver Anvil Awards Ceremony for its efforts supporting the 2014 Marine Week Seattle outreach event, conducted on behalf of the United States … Read More
College Graduates and the Workforce Just last week, the president and CEO of Isom Global Strategies (IGS), Towan Isom, attended the graduation ceremony of one of our newest associates, Alexandria. Seeing photos Towan shared with the … Read More
IGS Gets Rad at the 5K … Nothing says team bonding like running a 5K run with your colleagues as color bombs are being hurled at you from every direction. To kick off IGS’ summer season of team … Read More
Conference Pre-Planning Musts: How to Start … Planning a conference can feel overwhelming at times. After all, a planner has to consider many different aspects. No matter if it’s a small conference of 50 people or a large … Read More
Lessons Learned If a man who cannot count finds a four-leaf clover, is he still considered lucky? Often, when an opportunity presents itself, it goes unnoticed or ignored due to the inability to … Read More
Isom Global Strategies Earns Place Among … Isom Global Strategies (IGS) has been chosen as a finalist for the prestigious Silver Anvil Award from the Public Relations Society of America (PRSA) for efforts surrounding the 2014 Marine Week … Read More
Is the Millennial Label Fair for … I am considered a millennial by demographic definition. But, I have to admit, I hate the word and the context it’s used in. While millennial is just a category, like baby boomer … Read More
IGS Shares the Love: Bridging the … All too many times I hear millennials being labeled as entitled, arrogant and, in rare cases, overzealous (is that a bad thing?). I like to think the default persona that people … Read More
Isom Global Strategies Shares the Love … Isom Global Strategies (IGS), hosted 21 students representing over half a dozen colleges and universities in the Washington, D.C. metro area at its first millennial-centric event, Share the Love: Millennial Networking. … Read More
The Rise of the Leader Proves … Leadership prevailed as the common theme of Isom Global Strategies’ (IGS) Annual Meeting, with c-level suite executives emphasizing the importance of strong leadership among entry, mid, and management-level employees. The purpose of … Read More
Mingling with D.C.‘s Movers and Shakers Another day, another victory for Isom Global Strategies (IGS). On January 28, 2015, the IGS team was invited to take part in the 2015 Program Support Center Small Business Exhibition; an … Read More
Public Relations – Both Sides Now I suppose the transition from one profession to another will always be a difficult one, but I can't think of any professional journey more jarring than the one I'm currently experiencing. … Read More
Client Immersion: What I Learned Working … Eight years ago, I entered college with a clear vision of my future – a career in marketing and public relations, working in an agency setting (preferably in a bustling metropolis), … Read More
What It Means To Be a … As I try to gather my thoughts on what it truly means to be a Millennial, I can’t help but think that the definition is not black-and-white. As a Millennial myself, … Read More
A Transformational Year for IGS – … I intentionally started 2014 with the knowledge that we would change 40% of our staff. However, I was unsure how to do it without sacrificing the morale of the entire company. I … Read More
DC Small Businesses Learn the Ropes … The U.S. unemployment rate dropped to 5.9%, its lowest level in six years due to an unexpected add of 248,000 jobs in September, according to the Labor Department report released Friday … Read More
Why Working for a Small Business … As I am writing this blog, I have a hard time wrapping my head around the fact that my internship at Isom Global Strategies is over. It was a summer filled … Read More
Minority- and Woman-Owned Firm Earns No. … Showing a remarkable growth of 516% in three years, Isom Global Strategies is among the top Advertising & Marketing Companies on the 2014 Inc. 5000. At #871 out of 5000 Isom … Read More
Customer Service: The Root of All … Customer Service. It’s a word we all know well and unfortunately, now a days has a bit of a negative connotation. I work in the meeting industry and I’ve seen customer … Read More
How To Train for a Marathon Producing events and conferences for our clients is both fun and rewarding but not without its stresses. Besides the obvious deadlines, budgets, curveballs there are less popular challenges to overcome like … Read More
Fort Dupont Summer Concert Series Announced … Tradition continues in the District of Columbia with the successful Summer Concert Series at Fort Dupont. This summer’s series of events will be produced by Isom Global Strategies (IGS), a DC-based, … Read More
How To Be a Successful Public … If you’re like me, you are getting ready to graduate college and join the professional realm (or, big girl world, as I like to call it) and, in all honesty, it’s … Read More
How to Maximize an Internship With a plethora of online job boards that sift through pools of online applications and resumes looking for keywords to determine if applicants are qualified for job postings or not, the … Read More
IGS Expands Creative Services With New … The Isom Global Strategies (IGS) Creative Services team was elated to hear on May 13 that it had won its first contract for video production, beating out 28 other proposal submissions. … Read More
IGS Got Down and Dirty to … In honor of Armed Forces Day and the brave men and women who defend our nation, IGS participated in the Warrior Dash 5k obstacle course run. "We're all warriors to the end … Read More
IGS Holds First Annual Meeting Isom Global Strategies (IGS), a full-service marketing, communications and event planning firm in Washington, D.C., held its first Annual Meeting on April 26, 2013, at Maggiano’s of Tyson's Corner in McLean, … Read More
President/CEO Towan Isom Shares Career Insight … In a time when roughly 50% of college graduates are unemployed, according to a Rutgers University study, the leap from college to career is one of the most intimidating transitions young … Read More
IGS Enhances Its PR Team with … Isom Global Strategies (IGS) has found itself pleasantly overwhelmed as of late with leading PR professionals opting for greater opportunity. Career PR strategist Seleana Bines is one of many to transition … Read More
CEO Brings Expertise in, Passion for … Towan Isom, founder and CEO of Isom Global Strategies (IGS), a leading communications company based in Washington, DC, will speak at the Marketing Disease Prevention and Awareness Conference (MDPA) on June … Read More
Department of Education Win On September 9, 2011, Isom Global Strategies celebrated a new contract with the U.S. Department of Education’s (ED’s) International and Foreign Language Education (IFLE) office. IGS, a woman- owned, 8(a) small … Read More
National Association for Multi-Ethnicity in Communications … IGS President and Founder Towan Isom delivered a dynamic presentation for the National Association for Multi-Ethnicity in Communications (NAMIC). The interactive seminar, held August 24, 2011, at the Westin Philadelphia in … Read More
Army National Guard Taps Isom Global … On April 5, 2011, the Army National Guard tapped Isom Global Strategies (IGS), formerly Isom Events, to assist with its diversity recruitment and retention goals. IGS has long been considered one … Read More
IGS CEO Towan Isom Speaks at … On April 16, 2011, rain didn’t stop the Isom Global Strategies (IGS) team from marching at the 2011 5K Walk to End Violence Against Women and Girls. The 5K Loop, which … Read More
Isom Events Gives Holiday Donation to … Recognizing the important work of the Grameen Foundation, Isom Events chose to support the foundation's mission this holiday by making a gift of $500 in order to contribute toward helping the … Read More
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